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  • Ready Player: What Brands can Learn from Games

    The fusion of gaming environments with traditional consumer interactions presents a paradigm shift in how brands engage with their audiences. This comprehensive report examines the intersection of gaming and consumer…

  • New Codes of Consumers: L’Oréal x Wise Things x Neon VC

    Following turbulent post-COVID years, next-gen consumers are adjusting. We explore what brands should be fluent in for 2024 to align with consumers’ evolving needs, which are constantly in flux.

  • Meet the new Agile Workhorse for Consumer Intelligence

    Today, a brand’s competitive edge increasingly depends on its ability to innovate, respond to, and anticipate consumer needs with speed and precision. The reason is clear: most innovation fails because…

  • Why Consumer Panels Are Your Strategic Edge in Market Research

    Consumer panels have emerged as a crucial tool that helps brands amplify what works and eliminate what doesn’t. Gone are the days of investing millions in untested ideas. Modern market…