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  • Ready Player: What Brands can Learn from Games

    The fusion of gaming environments with traditional consumer interactions presents a paradigm shift in how brands engage with their audiences. This comprehensive report examines the intersection of gaming and consumer…

  • The Box Office and Consumer Shopping

    What can the box office (Hollywood) teach us about a tidal shift in Gen-Z and Zillennial buying patterns and what does this mean for brands? Our latest consumer intelligence research…

  • Futures: A Gen-Z Consumer Report

    In the aftermath of the COVID-19 pandemic, the consumer landscape has undergone a profound transformation, leaving individuals disillusioned and prompting a reevaluation of priorities. This shift has rippled through how…