What can the box office (Hollywood) teach us about a tidal shift in Gen-Z and Zillennial buying patterns and what does this mean for brands?

Our latest consumer intelligence research delves into market and mindset shifts, supported by proprietary data collected with the assistance of Plural, Wise Things’ proprietary consumer intelligence platform.

The briefing analyzes the key trends and survey data from 158 next-gen consumers, offering a scholarly examination of what the Hollywood box office can teach us about a significant shift in next-gen consumer buying patterns and its implications for brands.

What’s inside?

The landscape of consumer preferences is undergoing a seismic shift, driven by the distinctive characteristics of Generation Z and Zillennials. As this demographic reshapes the way we engage with entertainment, Hollywood’s box office trends become a valuable lens through which brands can decipher the evolving buying patterns of the next gen. This briefing explores the interconnected realms of cinematic preferences and shopping behaviors, unraveling the implications for brands seeking resonance and relevance in this dynamic environment.