In the aftermath of the COVID-19 pandemic, the consumer landscape has undergone a profound transformation, leaving individuals disillusioned and prompting a reevaluation of priorities. This shift has rippled through how brands conduct business, creating a general fog over consumer spending habits amid mounting uncertainties. The confluence of a potential recession, oil crises, and rising inflation has forced consumers to scrutinize their needs, navigating a landscape characterized by economic challenges. A closer look at the aftermath of the COVID-19 pandemic, the consumer landscape and what it means for Gen-Z’s priorities
